Xueling is a Chinese born, London based multidisciplinary designer. She is focusing on branding, typography, advertising and digital design, equipped with a range of skills that include editing, animating, illustrating, wireframing, sound, and basic knowledge of programming.
She is fascinated by new technologies and how they influence the way people communicate. How the audience feels and experiences the design is the question that guides her practice.
Xueling is currently a designer at Wieden+Kennedy.