Xiaoxue

After engaging in a wide range of creative design areas such as product, interaction and engineering design, I see myself as an interdisciplinary designer who focuses on design for social impact, especially the daily lives of people. My industrial design background has equipped me with the skills to adapt to a variety of projects. My more recent pursuit of service design has added to this through developing a more rigorous approach to design research, design strategy and systematic thinking in a wide range of projects. I believe service design is not only about meeting users’ needs but also about driving human behaviour for the better.